MICHAEL BAY (Director/Producer) helms his third Bruckheimer
production with Touchstone Pictures' "Armageddon." His
first feature film "Bad Boys," starring Will Smith and
Martin Lawrence, wowed audiences and critics alike, grossing more
than $160 million worldwide. His second film released a year later,
"The Rock," starring Sean Connery and Nicolas Cage,
eclipsed this box office bonanza, bringing in over $332 million
Bay began his career in the advertising industry, directing commercials
and music videos for Propaganda Films. In 1995 he was honored
by the Directors Guild of America as Commercial Director of the
At 24, he made his first foray out of film school into the music
video business. His work for acts such as Meatloaf, Tina Turner,
Lionel Richie, Wilson Phillips, Donny Osmond and the DiVinyls
won him huge recognition and led to a number of MTV Award nominations
and the coveted prize in 1992.
Bay's first television spot for the American Red Cross became
a Clio winner, and heralded his rise from anonymity to renown
in record time. Within three years the Los Angeles native and
Wesleyan University graduate had directed some of the best-known
and professionally acclaimed advertising campaigns in the world.
Nike, Budweiser, CocaCola, Reebok and Miller Lite were just
a few of his clients.
Bay is the youngest director to have won just about every possible
award bestowed by the advertising industry. He won the Grand Prix
Clio for Commercial of the Year for the irreverent "Got Milk/Aaron
Burr" commercial. This famous milk ad and two others won
him the Best Campaign of the Year at the Museum of Modern Art
in New York. In Cannes, the world's largest competition for commercials,
he won the Gold Lion for "The Best Beer" campaign for
Miller Beer and the Silver Lion for the same "Got Milk"
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