LIGHT IT UP
TRACEY E. EDMONDS (Producer) made her motion picture producing debut on the hit 1997 family drama "Soul Food," which received five NAACP Image Awards, including Outstanding Motion Picture and Outstanding Music Soundtrack, which this maverick talent executive produced. The film also earned three Black Oscar Awards for Edmonds as producer, George Tillman as writer-director, and husband Kenneth "Babyface" Edmonds' soundtrack, which went multi-platinum and yielded several Top- 10 hits.
One of the most powerful forces in the entertainment arena, Edmonds is the founder, president and CEO of Edmonds Entertainment Group, Inc. and supervises the daily operations of its subsidiary companies — Edmonds Entertainment, the film-and- television production entity; Edmonds Management; Edmonds Music; Tracken Place Recording Studio; Yab Yum Music and Yab Yum Records, both associated with Elektra Entertainment. Yab Yum produced all of the music and score for the Academy Award nominated film "Tuesday Morning Ride," Edmonds' first foray into filmmaking, which was the only black film nominated for an Oscar in 1996.
Yab Yum also features a talented roster of artists, including two-time Grammy nominee Jon B. (whose debut album was certified gold), BEVERLY, Shaya, and 3rd Storee. The company's roster of writers and producers is also credited with contributing songs to such multi-platinum artists as New Edition, Toni Braxton, After 7, Diana Ross, TLC, Tevin Campbell and many more.
Edmonds also executive produced "Hay Plenty," Chris Cherot's romantic comedy that debuted as part of the Dramatic Competition at the 1998 Sundance Film Festival. She also executive produced the film's eclectic soundtrack, featuring music by Babyface, Des'ree, Jon B., Az Yet, Faith Evans, Blackstreet, Queen Pen, Jay Z. and others. Edmonds' company will also produce David Mickey Evans' feature, "L.C. Soul Unlimited." She will also oversee production on the small screen version of "Soul Food."
The Southern California native received a scholarship to Stanford University, where she majored in a self-designed curriculum, "psycho-biology," which combined the study of psychology and neurobiology. After graduating from college at age 20, she passed on additional studies to develop her business skills, running a successful mortgage and real estate company. After meeting her future husband, Kenneth "Babyface" Edmonds, she changed career course and joined the talented singer/songwriter/producer by forming her own music publishing company. She dubbed her new enterprise Yab Yum, adapting the name from the Japanese "god of love" from a dance club she frequented in college while studying overseas.
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