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DOMINIC SENA (Director) is a founding member of Propaganda Films, where he
directed countless award-winning videos and commercials. He began his career as
a cameraman during the early 1980s. He worked on over 100 music videos and was
honored with a variety of awards for his inventive cinematography, including the
Eastman Kodak Certificate of Visual Excellence.
In 1985 Sena added directing to his repertoire, creating videos for Sting,
David Bowie, Tina Turner, Bryan Adams, Steve Winwood, Fleetwood Mac, and Janet
Jackson, to name a few. He earned a Grammy for Best Long Form Video for
Jackson's "Rhythm Nation 1814." His television commercials for such
clients as Nike, Saturn, Apple Computer, Acura, and IBM have also earned awards.
Two of his Nike spots, "Bouncing TV" and "Dueling TV's," and
an Apple ad, "Coal Train," helped earn Propaganda Films the Palme d'Or
at the International Advertising Festival in Cannes. The Nike campaign also
garnered Sena a Gold Lion for Individual Achievement.
In 1991 (Nike "Heritage"), in 1995 (Saturn "Erin
Walling"), and again in 1996 (Nike "Marshall Faulk") Sena's
commercials won top honors at New York's prestigious AICP awards show and have
been made part of the permanent collection of the Museum of Modern Art. Sena
made his feature film debut with "Kalifornia," starring Brad Pitt,
Juliette Lewis, David Duchovny, and Michelle Forbes. The film earned the
International Film Critics Jury Prize at the 1993 Montreal Film Festival, as
well as taking top honors for its cinematography.
Sena's first car was an eight-year-old Austin Healy convertible purchased
when he was in college.
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