Director DOMINIC SENA is a founding
member of Propaganda Films, where he directed countless award-winning videos and
commercials. He began his career as a cameraman during the early 1980s. He
worked on over 100 music videos and was honored with a variety of awards for his
In 1985, Sena added directing to his repertoire, creating videos for David
Bowie, Tina Turner, Bryan Adams, Steve Winwood, Fleetwood Mac and Janet Jackson,
to name but a few. He earned a Grammy for Best Long Form Video for Jackson's
"Rhythm Nation 1814". His television commercials for such clients as
Nike, Saturn, Apple Computer, Acura and IBM have also earned awards. Two of his
Nike spots, "Bouncing TV" and "Dueling TVs," and an Apple
ad, "Coal Train," helped earn Propaganda Films the Palme d'Or at the
International Advertising Festival in Cannes.
In 1991 (Nike, "Heritage") in 1995 (Saturn, "Erin
Walling") and again in 1996 (Nike, "Marshall Falk"), Sena's
commercials won top honors in New York's prestigious AICP awards show and have
been made part of the permanent collection of the Museum of Modern Art. Sena
made his feature debut with "Kalifonia," starring Brad Pitt, Juliette
Lewis, David Duchovny and Michelle Forbes. The film earned the International
Film Critics Jury Prize at the 1993 Montreal Film Festival as well as taking top
honors for its cinematography.
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