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TRANSFORMERS

After launching his career as an award-winning commercial and music video director, MICHAEL BAY (Director/Executive Producer) quickly emerged as one of Hollywood's boldest and most bankable feature film directors. Characterized by his aggressive visual style, high-octane action sequences and quick-cut editing that have become the L.A. native's cinematic signature, Bay's half-dozen films have topped nearly $2 billion in worldwide ticket sales. Now established as one of the industry's elite action filmmakers, Bay's latest effort is "TRANSFORMERS,” one of this summer's most hotly anticipated movie events.

Bay has been dazzling audiences since the premiere of his first feature film, "Bad Boys” starring Will Smith and Martin Lawrence, in 1995. Won for Best Action Sequence at the MTV Movie Awards, the $9 million dollar film grossed over $140 million worldwide, making it Columbia Pictures' top-grossing film of that year. Bay's impressive sophomore effort, "The Rock” starring Sean Connery and Nicolas Cage, followed a year later. Shot on location on Alcatraz Island in San Francisco Bay, "The Rock” surpassed Bay's blockbuster debut, taking in more than $325 million worldwide. His third directing effort was "Armageddon,” an idea he came up with, with writer Jonathan Hensleigh. Bay produced with Jerry Bruckheimer. "Armageddon” starred Bruce Willis, Ben Affleck and Liv Tyler, and earned over $550 million around the globe.

Bay continued his hot streak in 2001, directing the epic "Pearl Harbor” and sharing producer credit on the film with Bruckheimer. Their collaboration once again bore fruit, as "Pearl Harbor” raked in $450 million in box office receipts worldwide, and at the time became the best selling DVD of all time. In 2003, Bay re-teamed with Smith, Lawrence and Bruckheimer for the summer hit "Bad Boys II.” The filmmaker's most recent effort was the action thriller "The Island” starring Ewan McGregor, Scarlett Johansson, Djimon Hounsou, Sean Bean and Steve Buscemi, which earned receipts totaling more than $160 million.

Bay's production company, Bay Films, remains one of the most cutting-edge production entities in Hollywood today and continues to grow. Five years ago, Bay joined forces with producers Brad Fuller and Andrew Form to create Platinum Dunes, a company whose mission is to make films with budgets under $15 million that would give talented commercial and video directors the chance to break into the feature world.

The first offering from the company was "The Texas Chainsaw Massacre,” a re-imagining of the 1974 cult classic, which opened to top-notch reviews and grossed over $110 million worldwide. The company's second film, "The Amityville Horror,” reached receipts of more than $108 million. Two more films quickly followed: the original script, "Texas Chainsaw Massacre 2: The Beginning,” which earned $51 million; and a re-conceptualization of the 1986 thriller, "The Hitcher” that garnered $20 million.

Last year, Bay and two partners bought one of the film industry's premier digital effects houses, Digital Domain, from James Cameron. The $100 million dollar company is expanding into video games and will be the first production house to build an animation film in a gaming engine, which will greatly reduce animation costs.

One week out of out of film school in 1989, Bay began directing commercials and music videos for Propaganda Films. His works for such acts as Meat Loaf, Aerosmith, Tina Turner, Donny Osmond, and the DiVinyls won the young filmmaker recognition, acclaim, and a number of MTV Video Award nominations. He won the coveted Best Music Video prize in 1992 and 1999.

When Bay's first television spot -- for the American Red Cross -- was honored with a Clio in 1992, it heralded the aspiring film director's rapid ascent fro

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