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SACHA BARON COHEN (King Julien) was, until recently, best known to the public as his alter ego Ali G, the in-your-face host of HBO's popular multiple Emmy Award- nominated comedy variety/talk show "Da Ali G Show.” The show was already the Number One comedy phenomenon in Baron Cohen's native England when he brought it to the United States, where it became an instant sensation on HBO. After completing two seasons, Baron Cohen set out to conquer the world with "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazahkstan,” a feature film starring his second alter ego, Borat Sagdiyev, a Kazahkstani news reporter. Baron Cohen is now known worldwide for creating "one of the greatest comedies of the last decade and perhaps even a whole new genre of film” (Neil Strauss of Rolling Stone magazine). After opening Number One in 24 countries, grossing over $250 million worldwide and taking home the Golden Globe for Best Actor in a Comedy/Musical, as well as an Academy Award® nomination for Best Adapted Screenplay, it's safe to say that we have yet to see the best of Baron Cohen.

Since its release in November 2006, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazahkstan” has garnered numerous awards and nominations, including being named one of the 10 Most Outstanding Motion Pictures of the Year by AFI and a Golden Globe nomination for Best Picture, Comedy/Musical. Individually, Baron Cohen won the Los Angeles Films Critics Association Award for Best Actor, the San Francisco Films Critics Circle Award for Best Actor, Toronto Film Critics Association Award for Best Actor and a Golden Globe for Best Actor in a Comedy/Musical.

The HBO show has received six Emmy Award nominations, including two in 2003 for Outstanding Non-Fiction Program and Outstanding Writing, Non-Fiction Program and three in 2005 for Outstanding Variety, Music or Comedy Series; Outstanding Writing, Variety, Music or Comedy Series; and Outstanding Directing, Variety, Music or Comedy Series. The show also received many accolades in the UK prior to its stateside debut, with Baron Cohen garnering two BAFTA Awards (Best Comedy Performance and Best Comedy Programme).

Baron Cohen originated the character of Ali G in 1998 on the British television comedy "The 11 O'Clock Show.” Two years later, Channel 4 Television launched "Da Ali G. Show,” which quickly gained a cult following that grew as word-of-mouth spread all the way to Buckingham Palace, since the Queen of England is an acknowledged devotee of the series. Baron Cohen serves as an executive producer on the series, in addition to acting and writing for it. In 2003, HBO began airing "Da Ali G. Show” in the United States.

Baron Cohen's past film projects include the hit feature comedy "Talladega Nights: The Ballad of Ricky Bobby” with co-stars Will Ferrell and John C. Reilly, and voicing King Julien in the DreamWorks animated feature "Madagascar,” which grossed over $500 million worldwide. Most recently, he was seen in Tim Burton's Oscar®- winning "Sweeney Todd: The Demon Barber of Fleet Street,” starring alongside Johnny Depp and Helena Bonham Carter.

Baron Cohen has twice hosted the MTV Europe Music Awards, first as the character of Ali G in November, 2001, in Frankfurt, Germany; and then as Borat in November, 2005, in Lisbon, Portugal.


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