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FROM PRADA TO NADA

Venezuelan-born, Los Angeles-based director ANGEL GRACIA moved to Miami as a teenager. The son of Spanish parents, he fell in love with directing and kicked off his career in the late ‘80s with a short film that won a Best Experimental Student Academy Award while he was still a student at Miami Dade Community College.

The following year, he won an MTV music video contest with an entry for "True Blue,” a hit single by Madonna. He won a Florida Emmy® for his follow-up video and accepted an offer by Geffen Records to move to Hollywood and make more music videos. That was followed by a move to Europe and a long, fruitful relationship with BMG/Logic Records in England and Germany.

In the late 1990's, he segued into commercials and shot European spots for clients: Ericcson, Sega, Cadbury's, Iberia, BMW, Mercedes, Fuji and Heinz—not to mention music videos for SNAP!, Enigma, Daryl Hall, Dusty Springfield, and MTV. In 2000, Angel joined prestigious RSA Films (Ridley Scott and Associates) as a director with worldwide representation, and helped create La División, the Spanish-language arm of the company. His first production there, for FIAT Europe, won a Cannes 2000 Award, Silver and Bronze medals at the International FIAP Awards, a San Sebastian Silver Medal, and was named one of Spain's "Top Five Spots of the Year.”

Since then, Angel has directed spots all over the world. He has created a name for himself directing talented sport stars (like Shaquille O'Neal and Brazilian soccer legend Kaká) and actors (including Penelope Cruz, Val Kilmer, and Hugh Laurie).

From Prada to Nada is his first feature film.

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