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The career of the multitalented CHRIS "LUDACRIS” BRIDGES (Tej) can best be described as remarkable. As a recording artist, he has sold more than 12 million albums domestically thanks to the blockbuster success of such singles as "Stand Up,” "Get Back,” "Number One Spot” and "Money Maker,” all of which had imaginative videos that demonstrated Bridges' far-reaching imagination and his willingness to stretch the boundaries of what rap videos should look and feel like. With an unrivaled match of lyrical acumen, wit and imagery, Bridges has solidified himself as one of music's premier entertainers. Although he's best known for his infectious tunes, Bridges has shown that he's equally adept at writing powerful songs with serious subject matter, including runaways in the song "Runaway Love.”

Bridges' versatility and artistic complexity enabled him to make a seamless transition to acting. Most recently, he appeared in the Ivan Reitman romantic comedy No Strings Attached, opposite Ashton Kutcher and Natalie Portman. His acclaimed performances in film (Crash, Hustle & Flow) and television (Law & Order: Special Victims Unit) have Hollywood and critics alike buzzing about his increasingly impressive screen resume.

The recently launched Conjure Cognac joins Ludacris' Disturbing Tha Peace Records as yet another successful venture for the business mogul. Indeed, his philanthropic efforts rival his entertainment accomplishments. He recently partnered with Crash writer/director Paul Haggis and the Artists for Peace and Justice to help raise more than $4 million for Haitian relief efforts, and he has also raised more than $100,000 for Atlanta flood victims through his The Ludacris Foundation.

With his next album, "Ludaversal,” which is already in the works, the media mogul has grand plans to expand his brand on an increasingly global basis.

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