A THOUSAND WORDS
BRIAN ROBBINS is one of the entertainment industry's most
prolific producers of television, film and digital media. As the founder and
president of Varsity Pictures, Robbins is best known for executive producing
numerous popular and critical television hits aimed at teens and young
audiences, including the long-running CW series SMALLVILLE and ONE TREE HILL,
Disney Channel's SONNY WITH A CHANCE and SO RANDOM, Nickelodeon's SUPAH NINJAS,
and Spike TV's BLUE MOUNTAIN STATE. Robbins was also the producing force behind
the popular Nickelodeon series ALL THAT, WB's WHAT I LIKE ABOUT YOU, and HBO's
In features, Robbins has directed and/or produced films such as Disney's WILD
HOGS, Paramount's COACH CARTER, DreamWorks' NORBIT, Paramount's THE PERFECT
SCORE, Sony's RADIO, Paramount's VARSITY BLUES, and DreamWorks's A THOUSAND
Robbins is also a producing force in premium content for the web. Robbins is
the founder of Awesomeness TV, a new YouTube channel aimed at teens that is part
of Google's major initiative to access top Hollywood creators to provide
original premium web content. The Awesomeness TV channel represents YouTube's
primary effort to reach the critical teen and young adult audience and will
debut in March 2012.
Prior to Awesomeness TV, Robbins produced the feature film FRED: THE MOVIE,
based on teenager Lucas Cruikshank's record-breaking series of FRED videos on
YouTube, and also produced its sequel, NIGHT OF THE LIVING FRED. Both films
debuted to record ratings on Nickelodeon, and a third movie is underway. The web
property has also spawned a new television series, FRED THE SHOW, currently
airing on Nickelodeon, which is executive produced by Robbins.
Varsity Pictures currently has an overall deal at Lionsgate Television to
develop series at broadcast and cable networks. Robbins is also in a first-look
deal with CBS Films. The first project to be produced under the pact, THE TO-DO
LIST, starring Aubrey Plaza, Bill Hader, and Andy Samberg, just completed
principal photography and will be released in 2013.
Robbins won a Directors Guild Award, a Peabody Award, and has been nominated
for the Emmy Award.
Robbins and Varsity Pictures are represented by UTA.
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