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SNOW WHITE AND THE HUNTSMAN
RUPERT SANDERS' (Directed by) unique
balance of epic vision and
immaculate detail has made
him one of the most soughtafter,
decorated commercial
directors in the business.
Shortly after joining MJZ in
2005, Sanders directed the
epic commercial "Joy,” which
launched Xbox 360. The
visually stunning story was
told with vast visual sophistication and a fair amount
of movie magic, all of which he achieved on camera.
Later that year, Sanders received a Directors Guild of
America (DGA) Award nomination for Outstanding
Directorial Achievement in Commercials for "Joy”
and the Adidas commercial "Made to Perfection.” The
nomination is an honor for any director, especially for
one still so early in his career.
In 2008, Sanders followed up this success by
sweeping the Clio Awards, the Andy Awards, the Addy
Awards, the AICP Awards and the D&AD Awards, as
well as awards at the Cannes Lions International Festival
of Creativity for his Halo 3 commercials and work for
Puma, Nike, Nokia, Sears and Toyota. In addition to
bringing home an Integrated Grand Prix Award and a
Grand Prix Film Award at Cannes Lions for his Halo
3 "Believe” diorama commercial, the spot was named
one of Boards magazine's Top 10 Spots of the Decade.
The Visual Effects Society (VES) noticed Sanders'
artful evolution into computer-generated effects and
honored production company New Deal Studios with
VES Award nomination for Outstanding Models or
Miniatures in a Broadcast Program or Commercial
for the Halo 3 diorama. That same year, his work on
Travelers Insurance's "Delivery,” Nike Jordan Brand's
"Clock Tower” and Monster.com's "Legs” garnered him
his second nomination for the coveted DGA Award.
In 2009, Sanders took on the ambitious challenge of
achieving a one-shot take, projection dance extravaganza
for Puma's "L.I.F.T.” commercial. He achieved the
theatrical installationlike light show entirely on camera,
a feat involving 12 Wi-Fi-linked 10,000 and 5,500 lumen
front-screen projectors that cast panoramas onto every
possible surface of a constructed set, without crossing
beams or hitting the dancers. The various images had to
synchronize with one another, as well as the music and
the narrative choreography. To say the job had a lot of
moving parts is an understatement. That same year, he
helmed "The Spark” for Adidas, an epic commercial
shot in a pulp-noir graphic-novel style, and received an
AICP award for Nike Jordan Brand's "Field Generals.”
Sanders also received a third DGA Award nomination.
In 2010, Sanders' collaboration with Xbox for Halo
3: ODST's "The Life,” which captures, with subjective
intensity, the life of a soldier from being enlistment
to training to combat, won four AICP Awards and
four Clios. At the 2010 Cannes Lions International
Festival of Creativity, "The Life” won a Gold Lion
for Cinematography, a Silver Lion for Direction and
a Bronze Lion in the category of Entertainment and
Leisure, and it was also shortlisted for Best Use of Music
and Production Design. Sanders also won a Bronze Lion
for Editing for Nike Jordan Brand's "Break to Build/
Slap” spot and his spot "Captivity” for Activision's
X-Men: Origins was shortlisted in the editing category.
Some directors bring their vivid, creative imaginations
to their work, while others are relied upon for
their meticulous preparation and to ensure that largescale
projects come in on time and on budget. Sanders
is the type of director who does both. His even-keeled
competence on set, strong writing and narrative skills,
and his ability to develop character and story allow him
to take on such creatively ambitious projects. Every spot
through the arc of his career reflects an unusual balance
of big, bold ideas and rich, complex compositions with
subtle textures, graphic details and touches of humor.
But a genuine, unpretentious humanity is always at the
core of his work.
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