ONE DIRECTION: THIS IS US
SIMON COWELL (Producer) is an A&R executive, producer and star of some of the highest-rated television shows in the world. His discerning eye for talent and his candid remarks have made him a household name. In 2002, he founded Syco Entertainment, which became a joint venture with Sony Music Entertainment in 2010, and has offices both in London and Los Angeles.
Syco's television and music assets include the global TV franchises "The X Factor" and "Got Talent," as well as international artists such as One Direction,Cher Lloyd, Leona Lewis, Susan Boyle, Emblem3, Fifth Harmony, Little Mix,Il Divo, Cher Lloyd, James Arthur,Tate Stevens,Ella Hendersonand Labrinth. Cowell has worked with artists who have sold more than 300 million records worldwide. Artists discovered by "The X Factor" have sold more than 150 million records worldwide, including 130 No. 1's, and 350 Top 10 records.
"The X Factor" has remained the U.K.'s No. 1 program since its debut in 2004, peaking with an audience of 21 million, with a 65% audience share for its 2010 finale. The 2011 finale, held at Wembley Arena in front of a live audience of 12,000, was the most-watched TV show of the year, with a bigger audience than the royal wedding. "The X Factor" launched in the U.S. in the fall of 2011, immediately becoming the No. 1 unscripted show of the season. Season Two of "The X Factor" was the No. 1 most social TV show of 2012, with the season premiere having 1.4MM social comments, making it the most talked-about premiere for a TV series ever (Source: Bluefin Labs). Season Two of "The X Factor" won a People's Choice Award for "Best TV Competition Show." The U.S. version of "The X Factor" airs in 205 countries, and local versions of the show are produced in 42 territories. Around the world, "The X Factor" has increased the average demographic for most broadcasters by up to 250%.
"Got Talent," which first launched in the U.S. as "America's Got Talent," airs in 193 countries with original versions of the format now produced in 56 territories around the world. "Britain's Got Talent" has remained the highest-rated entertainment series since its launch. The 2013 series finale of "Britain's Got Talent" had a peak audience of 17.4 million, the highest peak since the 2009 final, which discovered the global singing career of Susan Boyle. "Got Talent" has boosted broadcasters' primetime audience shares by as much as 304%, and is the largest selling television format in the world.
Cowell is executive-producing, along with Harvey Weinstein, One Chance, a movieabout the remarkable success story of "Britain's Got Talent" winner Paul Potts, with James Corden ("Gavin and Stacey") playing the role of Potts.
Over the past 10 years, Cowell has helped shape popular culture through his TV and music business. In 2010, Cowell was awarded Variety International's Humanitarian Award for his extensive charitable work; The Rose d'Or Golden Jubilee Award; and BAFTA's Special Achievement Award in recognition of his outstanding contribution to the entertainment industry and development of new talent. He also been awarded the International Emmy Founders Award, and his TV shows have won numerous National Television and BAFTA Awards.
Cowell lives in Los Angeles and the U.K.
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