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Based on a true story of Evelyn Ryan who keeps her family together with the odds stacked against them. Applying her remarkable resourcefulness and an uncommon wit, Evelyn finds her own way in the profitable jingle contests popular in the 1950s and '60s.
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Roger EbertFull Review Very Good The power in the film comes from the disconnect between the anger and emotional violence in the marriage, and the way Evelyn keeps her dignity, protects her children, fights to put food on the table and deals with a husband she always calls 'Father.'
USA TodayFull Review Good A poignant look at a family overcoming adversity, the film also provides a glimpse of past popular culture many of us know little about.
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Based on the book of the same name about Evelyn Ryan (Julianne Moore), a devoted mother and housewife who used her self-described "knack for words” to keep her struggling family afloat. In the 1950s and ‘60s, housewives across the country used their wits to win thousands of dollars in cash and prizes in jingle contests staged by corporations to promote their products. But of all the "jingle-belles” vying for supremacy, none out-rhymed Evelyn Ryan, whose creative resources usually corresponded directly to her family's needs—and with ten kids and an alcoholic husband (Woody Harrelson), those needs were numerous and unending. Applying her remarkable ingenuity and an uncommon wit, Evelyn found the way to keep her family together, despite the enormous odds stacked against them.