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At Theaters: 11/16/2007 On Video: 3/4/2008
Rated: G Length: 1 hr. 35 min.
Internet: Web Site Movie ID: 499998
Studio: Twentieth Century Fox
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Storyline Heading
In this enchantingly alive toy-store, balls bounce themselves, Slinkies® go far beyond slinking, schools of fish fly through the air, stuffed animals hug back and good homework is instantly morphed into grand rewards – and the customers have the wide-open minds to have a blast with it. But when two centuries of wonderment look like they’re about to grind to a sudden halt, the store does something even more incredible.
DETAILED STORYLINE
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Movie Type (Genre) Heading
Comedy Fantasy - This is an effects-heavy fantasy aimed aimed families and young children. The film earns its G rating in that there really is nothing objectionable here for kids.
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Cast and Crew Heading
Natalie Portman V FOR VENDETTA
Dustin Hoffman PERFUME, STRANGER THAN FICTION, MEET THE FOCKERS
Jason Bateman THE KINGDOM, THE EX, THE BREAK-UP
Zach Mills HOLLYWOODLAND
Wri/Dir: Zach Helm Feature Film Debut
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Production Notes Heading
Enter The Wonder Emporium
Meet The Manager: Molly Mahoney
Introducing Mr. Magorium
The Mutant Henry
The Emporium's Employee
The Toy Story Of Your Wildest Dreams
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Content Heading
PROFANITY: None.
SEX/NUDITY: None.
VIOLENCE: None.
DRUGS/ALCOHOL: None.
ACTION: None.
COMEDY: Comic dialogue, cute kid and animal humor.
DETAILED CONTENT
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Pictures © Twentieth Century Fox ®
All Rights Reserved.

Critic's Review Heading

Roger Ebert Full Review
Good This isn't quite the over-the-top fantasy you'd like it to be, but it's a charming enough little movie, and probably the younger you are, the more charming.

USA Today Full Review
Above Average Most of the action takes place in the vividly hued shop with eye-catching and fanciful toys and one-of-a-kind gadgets. While there are moments of sweetness in the story, the film's dazzling production design is the highlight.

Note: The rating above is our interpretation of what the critic would give this movie based on their review. We are not affiliated with these critic's in any way.

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Opinion Heading

Based on an Exit Polling of 117 Moviegoers

Ages Age Group
How
Many
Your Probability of
Enjoying This Movie
*
Would
Recommend
Movie To Friends
1-12Children (M/F)
46
Very High
100%
13-19Teens (M/F)
11
High
100%
20-29Yg Adults (M)
4
About 50/50
75%
20-29Yg Adults (F)
7
Very High
86%
30+Adults (M)
17
Fairly High
76%
30+Adults (F)
32
High
91%
*Possible Ratings: Very High, High, Fairly High, About 50/50, Fairly Low, Low, Very Low.

About Our Opinions

Be sure to read the DETAILED OPINIONS
The positive and negative comments made by moviegoers are very
helpful when selecting a movie that's appropriate for you and your family.

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OPINION GRAPH

OPINION OVERVIEW
The following is the original "What's Worth Watching" write-up for this movie.

Moviegoer Opinions:

Based on a theater exit polling of 117 moviegoers:
CHILDREN:Children Loved It!
TEENS:Great Reviews! Approximately three-quarters enjoyed it very much and the rest rated it as average. Recommended.
TWENTYSOMETHINGS:The four male reviews are very mixed. Two really enjoyed it and two thought it was an OK movie. Considering the type of movie it is I would say these are pretty good reviews from the guys. The female reviews are GREAT! Nearly everyone loved it. Highly recommended for the ladies. For the guys it's a toss up.
ADULTS:The male reviews are decent especially for this type of story. The very high reviews are few but only a small number actually disliked it. Most rated it as above average. These reviews are certainly good enough to recommend guys see this movie with their family especially since the ladies rated it very high. Only a small percent rated it slightly low. Highly Recommended!


D ETAILED S TORYLINE
Welcome to Mr. Magorium's Wonder Emporium, the strangest, most fantastic, most wonderful toy store in the world. It's a tantalizing toy haven in which everything inside literally comes to life – including the store itself – and where marvels of every imaginable, possible kind, and beyond, never cease . . . that is, until now. 

When Mr. Magorium, the store's extraordinary 243 year-old proprietor (Dustin Hoffman), announces that he will at long last hand over the reigns of his wonder-expanding store to his unconfident young manager, Molly Mahoney (Natalie Portman), the store decides to throw an unusual tantrum. As a skeptical accountant named Henry (Jason Bateman) comes in to audit the Legos® and Lincoln Logs®, not to mention the Whodathoughts and Whatchamacallits, the once sparkling, color-saturated Emporium is suddenly embattled by mysterious changes. The playful toys are all still there, but they've turned gray and quiet – and only Mahoney and Henry can revive them if, with the help of a superdexterous 9 year-old (Zach Mills), they can find the source of magic inside themselves.

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