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BE KIND REWIND

 
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At Theaters: 2/22/2008 On Video: 6/17/2008
Rated: PG-13 Length: 1 hr. 41 min.
Internet: Web Site Movie ID: 509942
Studio: New Line Cinema
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Storyline Heading
A tale of two childhood friends who inadvertently get caught up in a scheme to rewrite film history and, in turn, save their beloved video store from extinction.  What results is a heartwarming story featuring a sharp-tongued elderly woman who befriends her chauffeur, an investigation by a team of spectral analysts hunting down ghosts in New York, a heart-pounding adventure about a Hong Kong detective and his foul-mouthed partner, a coming of age story set in South Central Los Angeles, and a genetically re-engineered cop fighting criminals…all rolled into one.
DETAILED STORYLINE
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Movie Type (Genre) Heading
Comedy - Contrary to the marketing campaign, this film is not all silly fun and games but actually turns into a more serious and wistful look at community and the death of the video store era. Fans of Jack Black may appreciate the initial gags, but tone change will be unexpected.
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Cast and Crew Heading
Jack Black MARGOT AT THE WEDDING, THE HOLIDAY
Mos Def 16 BLOCKS, THE HITCHHIKERS GUIDE TO THE GALAXY
Danny Glover SHOOTER, DREAMGIRLS
Mia Farrow THE EX, THE OMEN
Melonie Diaz FEEL THE NOISE
Director: Michel Gondry ETERNAL SUNSHINE OF THE SPOTLESS MIND
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Production Notes Heading
Not provided by studio.
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Content Heading
PROFANITY: 2 S-words, a few others.
SEX/NUDITY: None.
VIOLENCE: Hits, falls, shocks for laughs.
DRUGS/ALCOHOL: Some alcohol.
ACTION: Some chases.
COMEDY: Wisecracks, silly physical gags, toilet humor.
DETAILED CONTENT
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Critic's Review Heading

Berardinelli, Internet Critic Full Review
Above Average Be Kind Rewind hits and misses with equal abandon. It frustrates even as it entertains, and that's not always the most satisfying or enjoyable of mixtures.

Roger Ebert Full Review
Above Average This is a movie that takes place in no possible world, which may be a shame, if not for the movie, then for possible worlds.

USA Today Full Review
Average Be Kind Rewind takes a clever concept and cobbles a weak story around it.

Note: The rating above is our interpretation of what the critic would give this movie based on their review. We are not affiliated with these critic's in any way.

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Opinion Heading

Based on an Exit Polling of 62 Moviegoers

Ages Age Group
How
Many
Your Probability of
Enjoying This Movie
*
Would
Recommend
Movie To Friends
13-19Teens (M)
12
Fairly High
100%
13-19Teens (F)
8
High
100%
20-29Yg Adults (M)
10
Very High
100%
20-29Yg Adults (F)
10
About 50/50
90%
30+Adults (M)
10
Fairly High
90%
30+Adults (F)
12
Fairly High
75%
*Possible Ratings: Very High, High, Fairly High, About 50/50, Fairly Low, Low, Very Low.

About Our Opinions

Be sure to read the DETAILED OPINIONS
The positive and negative comments made by moviegoers are very
helpful when selecting a movie that's appropriate for you and your family.

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OPINION GRAPH

OPINION OVERVIEW
The following is the original "What's Worth Watching" write-up for this movie.

Moviegoer Opinions:

Based on a theater exit polling of 62 moviegoers:
TEENS:Just over half of the males enjoyed this movie very much. The remaining reviews indicate an average movie. I would normally say that these aren't very high reviews but the twentysomething male reviews are very high. This tells me that younger males should enjoy "Be Kind Rewind." As for the ladies, their reviews are quite a bit better. There are more very high reviews and far fewer average reviews. Recommended for both males and females.
TWENTYSOMETHINGS:Very high males reviews. Nearly all loved it. Highly recommended. The female reviews are good but not quite great. About half really enjoyed this movie. Most of the remaining half rated it as good/average which is decent. Easily recommended for younger females.
ADULTS:Close to three-quarters of the males enjoyed "Be Kind Rewind" very much. Most of the remaining quarter rated it good/average. Recommended, but not highly. The adult female reviews have more who really enjoyed this movie and more who disliked it. But, most enjoyed it, at least to some degree, so I recommend it, IF you like Jack Black's style of humor.

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D ETAILED S TORYLINE
Jerry (Jack Black) and Mike (Mos Def) are childhood friends living in Passaic, New Jersey, trying to make ends meet. Jerry is the neighborhood mechanic and lives in a trailer near the power plant which he swears is slowly killing him with its "microwaves." Across the street, Mike lives and works in the local video rental store, "Be Kind Rewind," struggling to keep the ailing business owned by his boss, Mr. Fletcher (Danny Glover) financially afloat and, physically, in one piece. Mr. Fletcher stubbornly refuses to modernize his store to the standards of the local chain DVD rental stores nearby.

According to Mr. Fletcher, the worn-down video store was also once home to Jazz legend, Fats Waller, who reportedly was born in the tiny location long before video tapes had been invented. Mr. Fletcher, a lifelong devotee to all things Fats Waller, decides to make the trip to commemorate Fats' death, leaving Mike in charge of keeping the store in order, which means keeping the accident-prone Jerry away from the shop.

Later that day, Jerry decides the time has come to once and for all sabotage the town's power plant, but he accidentally gets caught in an electromagnetic field. Jerry returns to the store the next morning, confused and disoriented, and begins wandering the aisles of the video store. Unknowingly, his magnetized brain erases every videotape in the store, forcing Mike and Jerry to concoct a plan to start "remaking" - or "swedeing" - all the erased films the townspeople want to rent in an effort for Mr. Fletcher to never find out.

Using a few hastily-made props and a video camera from the store, the duo start by creating their own version of Ghostbusters for their loyal customer, Miss Falewicz (Mia Farrow), who has never seen the film. The result is a complete and utter mess, but the ragtag filmmakers soon realize that in order for their ruse to work, they have to start remaking as many films as they can to keep their customers happy.

Realizing they will need help with their filmmaking efforts, Mike and Jerry enlist a worker at the local cleaners, Alma (Melonie Diaz), to help them in their quest. Using a few inventive camera tricks and some "special effects," they're movies become instant town classics. Surprisingly, word of mouth spreads about their hilarious "remakes" and the films become huge hits. Everyone starts coming in to request their favorite films to be remade. As the demand for their tapes booms, so does the size of their crew. Other people in the neighborhood start chipping in to re-envision various dramas, comedies, action films and even animated classics.

But with Hollywood lawyers at their door and the imminent return of Mr. Fletcher, Mike and Jerry must find a way to continue their creative endeavors and rally their community - and allow a tiny little store with huge aspirations to attempt to continue living.

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