A Note from Producer John Penotti
I'm one of the producers of MOVIE 43. I run GreeneStreet
Films, a New York based production company. We produce,
develop and finance a wide variety of films in all types of genres -
but nothing before like this.
My producing partner Charlie Wessler on MOVIE 43 is a dear friend of
mine. About five years ago, he had me up to his farm in
Rhinebeck, NY for a weekend extravaganza. It's here that I
met my other producing partner, Pete Farrelly. They
pitched me the idea of developing a series of short films, which we
could somehow wrap around into a feature film. I thought that
sounded unique and interesting, so we went for it.
We spent over two years soliciting scripts from, literally, around the
world, and we ended up commissioning and buying about 125 of
them. We gave writers the simple mandate that they had to be
between three and eight minutes long - and everything was fair game, as
long as it was very bold and outrageous -- it's an R-rated
comedy. Beyond that, we just didn't care what they came up
It was a strange process, trying to get people onboard -- everyone from
writers, actors and directors. It was
tough getting unions and agents to understand that this wasn't just
little short films for the internet - this was bona fide feature film
material, and that we'd be casting A-level actors. People
would just look at us strange, because we couldn't really describe what
the movie was going to be, because, frankly, we had no idea.
Every conversation, you had to resell the idea from scratch.
But we relied a lot on both Charlie's and Pete's track record - that
helped a great deal.
On the financing side, we were actually greenlit by one studio, and
were just days away from shooting "The Catch," when suddenly, the
parent corporation took a look at it and, almost unprecedented, said,
"Absolutely no way. This is way too outrageous," and pulled
the plug! So we decided just to jump in and finance it
We shot a few of the shorts, and, at that point, Relativity became
interested, and they showed tremendous grace and foresight and
enthusiasm -- and we found our home.
As far as casting goes, we never hid the fact that we only had a modest
budget. But, funny enough, most agents and, for sure, the
actors, who we mostly just went to directly, just said, "Don't worry,
that's not what this is about. It's stuff I never get to
The shoot took place over about a two year period. These
great actors would often just find time for us, but it had to fit in
between other projects they were already committed to. They'd
say, "Listen, I totally want to do it, but I've got to shoot this
feature first. Could you wait for me?" And we did.
Alternately, we had people like Richard Gere, who said to us, "Hey,
it's Monday, I can do this on Friday and Saturday, if you could use get
it together." It was a crazy process of both running and
gunning and starting up production and then closing down for a long
time. We produce like a commercial production house, like a
mobile MASH unit, just immediately pulling together top level A-list
crews and assembling a team to shoot whenever our cast was ready for us.
In getting these amazing directors, we often found that just working
our way through their agents could be a little cumbersome.
The real heroes here were their assistants. The trick was to
get the assistant interested, who was usually young and hip, and got
the idea. We'd say, "Hey, when that great director calls,
we're not pitching a feature, just tell him about this crazy thing." We
found that worked more than you could imagine.
This whole thing really came out of the mind twisted of Charlie Wessler
-- in fact, at different times, we thought of calling the film "From
the Mind of Charlie" or "Charlie's Shorts," things like
that. He would pitch me these stories straight
faced, before we commissioned the writing, and I would be howling and
saying, "Charlie, there's no way. There's not even the
slightest chance we're doing that." But, as you see. . . we did.
Next Production Note Section
Home | Theaters | Video | TV
Your Comments and Suggestions are Always Welcome.
© 2014 35®, All Rights Reserved.