G.I. JOE: RETALIATION
About the Film
Producer Lorenzo di Bonaventura, who has
had a hand in some of the most successful film franchises to date,
including the billion dollar franchise TRANSFORMERS, felt that the
first film's conclusion left the door open to explore more within the
G.I. JOE world.
"I thought that ending the first film with the suggestion
that there was an imposter in the oval office was something that was
completely unique and would be an interesting thing to examineâ€¦ It was
important to find a director who would really own it completely and be
able to take all the multi-layered characters and treat them with
gravity," says di Bonaventura.
When considering directors to helm the sequel, Adam Goodman, President
of Paramount's Film Group, surprised di Bonaventura by suggesting
director on-the-rise Jon M. Chu, who had just come off of the
hugely-successful Justin Bieber movie NEVER SAY NEVER. "Jon and I had a
funny first meeting because his experiences are pretty far away from
mine and vice versa, but I discovered that he grew up with the G.I. JOE
vs. COBRA mythology and understood the internal aesthetics of what G.I.
JOE is and that is something that's invaluable," recalls di
Bonaventura. "After talking, we found out that we were both
trying to make the same movie and it's been a great partnership."
In Chu, producers saw a fresh set of eyes with genuine enthusiasm and
love for the brand. "He has a shorthand with these characters
and he brings a great sense of experimentation to his films," says
executive producer Erik Howsam.
Recalls Chu, "I grew up with G.I. JOE and was familiar back before the
cartoon and comic books, and felt that that we could tie in the brand
to various generations. My version would be what any fan boy
would want to see."
The G.I. JOE mythology runs deep and has a pantheon of characters to
draw from, each with their own back-story, nuances and characteristics.
When approaching the sequel, the filmmakers wanted to build on the best
elements and storylines from the first film and carry those through to
the second installment while simultaneously creating a new identity and
feel. This offered the opportunity to introduce new
characters from the mythology to the franchise.
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