OZ THE GREAT AND POWERFUL

Outfitting Oscar Diggs aka Oz
Costume designer Gary Jones worked closely with both director Sam Raimi and actor James Franco to conceive the look of Oscar Diggs aka Oz, saying, "In preparing Oz's clothes, Sam had a very clear idea what he wanted. I had met with James as well, and we were all heading in the same direction, which was terrific."

Jones' research for Franco's tailoring took him on a journey that had nostalgic meaning for the veteran costumer, who has a history with Ringling Bros. and Barnum & Bailey. "Our story begins in a circus, which is 21the most period-accurate part of the film," the longtime designer says. "We researched everything from the largest circus to the poorest, most downtrodden carnival entertainers, from the turn of the century to the Dust Bowl. We covered the period between 1880-1930 in our research. Having worked with the Ringling Bros. circus was an added joy because I loved that experience. So, to have another moment with a circus was really terrific for me."

With inspiration and some vintage photos in hand, Jones met actor James Franco in a SoHo coffee shop in New York, where he shared the photos he had brought from the turn of the century. Some were of Alexander Graham Bell, some of the Wright Brothers -- all people that L. Frank Baum had admired.

"Those were things that we started with and that's how we got to Oz's final wardrobe design -- a black cutaway suit from the turn of the century, which I am very proud to have designed," Jones concludes.

Franco, commenting on his costume, says, "I only have one look in this film, a three-piece suit that Oz wears in Kansas. I think it's safe to say that that was my favorite outfit in the film! Knowing that people dressed really well in the old days, I enjoyed wearing that three-piece suit quite a bit."

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