CAPTAIN AMERICA: THE WINTER SOLDIER
The Marvel Cinematic Universe
Marvel Studios' unprecedented success has continued with the releases of
"Thor 2: The Dark World," which
has grossed over $639 million worldwide to date, and "Iron Man 3" which grossed
over $1.2 billon worldwide
and was the #1 grossing film for 2013 both domestically and internationally. In
2011 Marvel produced the
critically acclaimed "Marvel's The Avengers," which set the all-time, domestic
three-day weekend box-office
record at $207.4 million. The film, which shattered both domestic and
international box-office records, is
Disney's highest-grossing global and domestic release of all time at $1.6
billion and marks the studio's fifth film
to gross more than $1 billion worldwide.
In the summer of 2011, Marvel successfully launched "Thor," starring
Chris Hemsworth, and "Captain America: The First Avenger," starring
Chris Evans. Both films opened #1 at the box office and have grossed
over $800 million worldwide combined. In 2010 "Iron Man 2," starring
Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Scarlett Johansson
and Mickey Rourke, took the #1 spot in its first weekend with a domestic
box-office gross of $128.1 million.
In the summer of 2008, Marvel produced the summer blockbuster
movies "Iron Man" and "The Incredible Hulk." "Iron Man" garnered
the #1 position for two weeks in a row, raking in over $100 million in
its opening weekend. "The Incredible Hulk" marked Marvel's second #1
opener of that summer.
President of Marvel Entertainment and "Captain America: The Winter
Soldier" producer Kevin Feige explains why Marvel has been able
to continue its unprecedented box-office success within its beloved
universe of characters. "One of the big reasons why our films have continued to
be successful is we never
underestimate or discount an audience's desire to see justice prevail, or to see
a character who is flawed in
some way overcome adversity," says Feige. "One of my favorite things about the
characters in the Marvel
universe is that it is never easy for them to prevail. Even if they have super
powers or skills, people like seeing
our heroes put through the ringer and still hopefully emerge triumphant. Luckily
we have been able to take
those elements and transform them into a visual spectacle that is fun to watch
and emotionally compelling.
It makes it worth leaving your big-screen TV for a theater where you can enjoy
watching it with a crowd as a
collective experience. We're also very fortunate to have a universe full of so
many complex, but entertaining
characters that continue to resonate with audiences."
Marvel co-president of production Louis D'Esposito adds that it is also
important to note that the storylines
in each film are interconnected in some way and they all have an effect on the
different film franchises in the
Marvel Cinematic Universe. "It really raises the stakes when audiences know that
whatever happens in 'Iron
Man 3' is going to have relevance to the storyline of 'Captain America: The
Winter Soldier' and 'Thor: The Dark
World,'" explains D'Esposito. "And what happens in those films will affect
'Avengers: Age of Ultron.' It's not
always easy to do and sometimes it takes a little while to pay things off, but I
think audiences really appreciate
that when we do."
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