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FRIDAY AFTER NEXT

About The Production
In 1995, New Line Cinema released Friday, Ice Cube's comical tale detailing the events of one eventful Friday in an urban Los Angeles neighborhood. The film marked Cube's first foray as a screenwriter and also helped launch the movie career of co-star Chris Tucker. Friday became a phenomenon and one of the most profitable hits of that year based on its budget. After its theatrical release, Friday was a video blockbuster, remaining on the Video Business Top 100 sell-through charts for nearly two years.

In January 2000, Cube brought the Friday team back together for Next Friday, which found his character Craig moving to the suburbs and introduced the character of his cousin Day-Day, played by the rising young comic actor Mike Epps. The film opened at number one, with a weekend gross of $16.9 million and a staggering $15,338 per screen average. Like its predecessor, the sequel became one of the most profitable hits of 2000. The multi-platinum Friday and Next Friday soundtracks featured such artists as Ice Cube, Dr. Dre, Eminem, Wyclef Jean, Aaliyah, Wu-Tang Clan, Mack 10, Ja Rule, Cypress Hill, 2 Live Crew, and the long-anticipated reunion of N.W.A. featuring Snoop Dogg.

The overwhelming success of the first two films caught even Ice Cube off-guard. "When we finished the first Friday, we figured that a few cool people would get it and everybody else wouldn't know what the hell we were talking about," recalls Cube. "We were surprised to find how many cool people there are in the world because everybody dug the movie and during its long video run it became a cult classic. I've had a lot of people tell me they‘ve seen both films seven or eight times, which is the biggest compliment that you can get as a filmmaker."

"The characters in these films are unique and likable, but still have an edge," says producer Matt Alvarez. "It's a combination of urban reality and comedy that audiences connected with in the first two films."

Friday After Next also continues a long-standing relationship between Ice Cube and New Line Cinema. Since Friday was released in 1995, the studio has collaborated with the musical artist and filmmaker on such films as All About the Benjamins, Dangerous Ground and The Players Club (which Cube wrote and directed).

Writer, producer and star Ice Cube was determined to make the third installment of the Friday series one that could stand alone from the first two films while still retaining the flavor and voice of the original Friday. "Cube is not the type of guy who's just going to make a movie to make a movie," says producer Alvarez. "He started writing a third Friday movie that went back to the hood, and was about halfway through when the studio suggested a November release date. From there we decided to turn it into a holiday film."

The producer continues, "Cube and I have always been fans of movies like A Christmas Story and Christmas Vacation. There really hasn't been an urban Christmas film and we thought that it would also give the film a fresh look while still capturing the essence of the franchise's appeal."

As with the first two films, the filmmakers wanted to invite a promising music video director to take the helm. "We like tapp

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