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NASCAR 3D

Introduction
For 38 weeks every year, 43 of the country's best drivers compete in a series of grueling races on tracks across America in pursuit of NASCAR's (National Association for Stock Car Auto Racing) Winston Cup Series Championship. Powered by custom-engineered cars and backed by their elite racing teams, they attempt to win races and rack up the points that will determine the prestigious Series Champion.

The intensity of NASCAR racing – the cars tearing around the track at breakneck speeds, the accelerated choreography of the pit crews and the makeshift cities erected by diehard fans who follow their favorite drivers around the circuit – has propelled NASCAR to its current status as the most popular spectator sport in America. "When you're at the track, the sound almost trembles through your soul; it's mind numbing,” describes NASCAR 3D: The IMAX Experience director Simon Wincer.  "There is nothing small about NASCAR, and until you actually experience a race, it's hard to comprehend the scale of this sport.I've been into sports all my life, and I've never seen anything as intense as this. It's just extraordinary.”

Narrated by acclaimed actor Kiefer Sutherland, NASCAR 3D: The IMAX Experience examines the science behind the speed, exploring the means with which the cars are engineered to sustain extremely high speeds for brutally long stretches of time while simultaneously addressing very real safety concerns. The film also travels back in time to touch on the history of stock car racing, following the sport's evolution from humble beginnings into the empire it is today.

"The opportunity to participate in an IMAX® film is an incredibly exciting endeavor,” says Sutherland, the Golden Globe-winning star of the hit FOX drama series 24. "I don't think there is another sport or activity that lends itself to The IMAX Experience® like NASCAR does. You get such a visceral reaction from the experience of seeing an IMAX film, and as a performer, I very much wanted to be part of this project.”

Indeed, IMAX is world renowned for its extraordinary large-scale films. Shot using state-of-the-art technology and presented with striking clarity on colossal screens up to eight stories high with 12,000-watts of digital surround sound, IMAX films engulf audiences in an immersive experience unrivaled in motion picture viewing. "IMAX takes you to places you could never go, whether that's into outer space or to the top of Mount Everest, and gives you an experience that you wouldn't have in your normal everyday life,” comments NASCAR 3D: The IMAX Experience producer Lorne Orleans.

Paul Brooks, senior vice president of NASCAR and president of NASCAR Digital Entertainment, recognized the unique potential for a dynamic collaboration between NASCAR, an event too big to be fully contained in any other medium, and IMAX's technology, which provides a medium with an almost unlimited capacity to capture images and sound and present them in a format that is larger than life. "Very few people will ever be able to experience what it is like to drive and compete at up to 200 miles per hour with the precision and skill that NASCAR drivers achieve every week,” Brooks says. "The IMAX 3D technology allows us to take the audience inside their world to bring that thrill and excitement, along with a behind-the-scenes look at the science of the sport, directly to NASCAR and IMAX fans.”

Producer Douglas "Disco” Hylton values the added depth and breadth of the NASCAR experience that can be achieved using IMAX 3D technology. "The original IMAX is very much a wide-angle medium,” he says. "When people think about it, what comes to mind are beautiful vistas and great landscapes. And 3D in many respects is the opposite of that; 3D is about very intimate space. With NASCAR 3D: The IMAX Ex

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