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POSEIDON

Escape In IMAX
Poseidon will be released in IMAX® theatres worldwide, in addition to conventional theatres, beginning May 12, 2006. The film has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Remastering) technology.

Poseidon is the second IMAX DMR film release from Warner Bros. Pictures in 2006, in a series of five scheduled for the year. It represents the 10th collaboration between IMAX and Warner Bros., including the IMAX original films NASCAR 3D: The IMAX Experience and Deep Sea 3D: The IMAX Experience.

IMAX Theatres deliver images of unsurpassed clarity and impact, enabling audiences to experience the thrill and intensity of Poseidon on the world's largest screens, surrounded by state-of-the-art digital sound. (IMAX screens can be three times larger than the average 35mm screen, 4,500 times larger than the average TV screen, and as wide as an NFL football field.) "Poseidon is a thrill ride,” says director Wolfgang Petersen. "We want people to feel as though they're on this ship when the giant wave hits. We want to pull them under the water and bring them back up to catch their breath. The IMAX format is so immersive, it's perfectly designed to help draw audiences into the action.”

The sheer size of a 15/70 film frame, combined with the unique IMAX projection technology, is key to the extraordinary sharpness and clarity of the images projected in IMAX theatres. The 15/70 film frame is ten times larger than a conventional 35mm frame and three times bigger than a standard 70mm frame. IMAX projectors are the most advanced, powerful and highest-precision projectors in the world, and the key to their superior performance is the proprietary "Rolling Loop” film movement. The Rolling Loop advances the film horizontally in a smooth, wave-like motion. During projection, each frame is positioned on fixed registration pins, and the film is held firmly against the rear element of the lens by a vacuum. As a result, the picture and focus steadiness are far above normal projection standards and provide outstanding image clarity.

To fully envelop IMAX theatre-goers, the IMAX sound system is a specially designed multi-channel stereo system that delivers superb clarity and quality for maximum impact. The IMAX Proportional Point Source loudspeaker system was specifically designed for IMAX Theatres and delivers superb sound quality to every member of the audience, regardless of where they may be seated.

The IMAX® brand is world famous and stands for the highest-quality, most immersive filmed entertainment. Visitors to IMAX theatres now number in the hundreds of millions since the technology premiered in 1970. As the number of theatres grows, so does the visibility of the IMAX brand – a name that is unique in the entertainment business. The IMAX theatre network currently consists of more than 266 IMAX theatres in 38 countries. IMAX theatres are found in some of the most prestigious educational institutions and destination entertainment centers in the world and in a steadily growing number of commercial multiplex theatres in both domestic and international markets. There are more than 200 educational and entertaining films in the Large Format film library, which have been enjoyed by more than 800 million people around the world.

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