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OPEN SEASON

About Sony Pictures Animation And Open Season
Open Season launches Sony Pictures Animation's slate of original animated feature films. Enthusiasm for Open Season began early on, particularly with Sony Pictures Digital Entertainment president Yair Landau and SPA executive vice presidents Penney Finkelman Cox and Sandra Rabins. "We all gravitated toward the fish-out-of-water aspect of these wild animals who can't survive in the woods,” explains Landau.

"Open Season had all the elements that I love in a story,” adds Finkelman Cox, "including a wonderful, fresh, original relationship between two unlikely characters — Boog and Elliot.”

It was then up to Sony Pictures Imageworks to bring these characters to life. An Academy Award®-winning digital production studio, SPI houses the animators, digital artists, and production infrastructure that support the creative engine of SPA. Under the leadership of SPI president Tim Sarnoff and executive vice president Jenny Fulle, SPI has become known for its extraordinary computer animation and visual effects work. SPI has received Oscars® for Outstanding Achievement in Visual Effects for Spider-Man® 2 and for its original animated short film The ChubbChubbs, in addition to Oscar® nominations for The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Spider-Man®, Hollow Man, Stuart Little, and Starship Troopers. Both companies are part of Sony Pictures Digital Entertainment, which also includes leading game developer Sony Online Entertainment, Sonypictures.com, and the studio's web and mobile product development. Together the division combines, in the words of Landau, "creativity and technology to produce the next generation of entertainment.”

The technologies created during the making of Sony Pictures Animation's debut feature may well prove to be key advances in animation. Subsequent movies produced at SPA will be influenced by what the Open Season artists and engineers have learned, developed and applied. Yet, even as SPA's films build on one another, it is certain that each will be unique. "Every visual-effects movie has different needs. Each project wants to do something that has never been done before,” explains Rabins. "Our goal is to never have a ‘house style.'”

In many ways, the future of animated features has never been more promising. The new frontiers of 3D animation have moved the art form into the digital age and created an audience hungry for more CG movies. "Animation is evergreen,” observes Finkelman Cox. "It is welcome, generation after generation. The characters become as loved as if they were real, and we become emotionally attached to them.”

Certainly, moviemakers of future generations will benefit from the commitment of the company — and its passionate team of creators and executives — to produce the finest animated features possible. Sony Pictures Animation does not see an end to the possibilities. To quote Open Season director Roger Allers: "Imagination is the only limitation you have.”

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