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FEEL THE NOISE

About The Production
Reggaeton, the scorching mix of rap, reggae, salsa and bomba, became the subject of a movie because it had to. The music is too infectious, too powerful … too hot.

"It's an upcoming cultural movement that is extending itself worldwide,” director Alejandro Chomski says. "It's a natural to build a film around.”

The music emerges as a character that helps drive the story. A Sony BMG Film Production, in association with Nuyorican Productions, "Feel the Noise” grabs you and doesn't let go. It's a coming-of-consciousness tale about a young man who yearns to be a Reggaeton star, combining an irresistible soundtrack with a message to Latino and non-Latino audiences alike.

"Integrity is priceless and fundamental when you want to accomplish your dream and express yourself as an artist,” Chomski says.

Rob, played by R&B sensation Omarion Grandberry, wavers at a crossroads. Stalked at home in New York by a merciless gang, he is handed a plane ticket by his mother to Puerto Rico -- a land with which he has more of a kinship than he could have imagined. He stays with his father (Giancarlo Esposito) whom he gave up for dead. Thanks to his half-brother Javi (Victor Rasuk), he falls in love with a music he never noticed. And he meets the alluring CC (Zulay Henao), finding her own way as a dancer.

The three young leads infuse a fresh energy that the film and music demanded.

"They were very compelling and the camera loved them," Chomski says. "The three were different and had their own personalities in the film. They all won me over in their own way.”

For Omarion, now a solo singer after fronting the group B2K, the film has helped create harmony in his career.

"Acting is very important to me,” he says. "It gives me the opportunity to not be characterized by one thing. When I think of the people I look up to – Sammy Davis Jr., the Rat Pack – they were entertainers. They sang, they acted, they did everything.”

For director Alejandro Chomski, "Feel the Noise” offered a chance to excel under pressure. It is the first movie from the film division of Sony BMG Music Entertainment, which boasts a cadre of top Reggaeton artists. "I am positive it was the correct project to start with for them, and I am proud to have been part of it,” Chomski says. He also had to please a certain co-producer, the legendary Jennifer Lopez. "I imagine the only instruction was to make a good movie,” he says with a laugh.

Lopez, a Sony artist, submitted Albert Leon's script through her Nuyorican Productions to Sony BMG Film producer Sofia Sondervan. As Sony BMG continued to invest in Reggaeton, Sondervan says the teaming of the music with a movie became inevitable. Lopez attaching her name to the project didn't hurt either.

Although the film is mostly in English, Sondervan says she wanted a Spanish-speaking director because "Feel the Noise” was mostly shot in Puerto Rico (in addition to New York and Los Angeles). She saw the Argentina native Chomski's previous film, the Spanish-language "Today and Tomorrow” (Hoy y Manana), at the 2003 Cannes Film Festival and was mesmerized by his tale of a young woman's descent into prostitution.

Chomski applies his narrative strength to "Feel the Noise,” crafting it into a celebration of the music and the optimism of youth. "I wanted to be faithful to Reggaeton's own roots,” he says. "That's why we used some actors who were actually the creators of the Reggaeton movement, like Voltio and Vico C.”

Voltio joins a dynamic soundtrack that includes Calle 13, Alexis y Fido, Tego Calderon, Wyclef Jean with Omarion (and Voltio), and the Fugees' Pras Michel and Cucu Diamantes.

"Feel the Noise” shot over 29 days in June and July of 2006, concluding with the Puerto Rican Day Parade. It is a mar

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