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About The Production

Maybe he called me and I didn't get the message. Or maybe he lost my number, or was out of town, or was hit by a cab, or his grandma died.


Or maybe he just didn't call because he has no interest in seeing you again.

If you've ever sat by the phone wondering why he said he would call, but didn't, or if you can't figure out why she doesn't want to sleep with you anymore, or why your relationship just isn't going to the next level… he (or she) is just not that into you. "This might be the first feature film inspired by one line of dialogue from one episode of a television show,” remarks director Ken Kwapis.

In actuality, the phrase first inspired "Sex and the City” scribes Greg Behrendt and Liz Tuccillo to write what became the bestselling book He's Just Not That Into You. "I didn't come into this world hoping to write a relationship book,” explains Behrendt, who not only turned the phrase into a bestseller, but also hosted a no-nonsense talk show for the romantically challenged. "It all stemmed from an offhanded comment I made to somebody over lunch. Telling a woman that a guy who doesn't call her doesn't like her just seems like common sense.”

"I really loved that episode of ‘Sex and the City,'” says producer Nancy Juvonen. "Then I found my way to the book and I completely related to the idea of being practical about dating and relationships, and to all the myths that we sort of create for ourselves or for each other—all these things we make up because we're not getting the phone call or the invitation that we really want.” Her thoughts immediately turned to film. "I had all of these ideas on how to turn this notion of ‘He's just not that into you' into an ensemble feature, without ever actually saying that line, and I knew I had to make this movie.”

At the time, she never imagined that the resulting ensemble would be a dream cast, including Ben Affleck, Jennifer Aniston, Drew Barrymore, Jennifer Connelly, Kevin Connolly, Bradley Cooper, Ginnifer Goodwin, Scarlett Johansson, Kris Kristofferson and Justin Long.

But first, they needed a script.

Juvonen describes the source material as anecdotal. "A lot of the book was, ‘I hear what you're saying, Greg, however, I really think this guy did lose my number, because he really liked me when we met at the bar.' And Greg's response would be something along the lines of ‘Honey, he doesn't like you, go for someone who does.' But there wasn't a real story to follow.” She remedied that by reaching out to the writing team of Abby Kohn and Marc Silverstein, with whom she had worked years before on the hit comedy "Never Been Kissed.”

"It was time to sort of get that band back together. We'd all grown for a good ten years, so I think we were all more dynamic and a little more clever and had a little more relationship experience to really pour into these stories. We started taking our own stories, and those from friends, and enhancing them. I think they're just the best writers in town and it was really fun.”

Kohn continues. "We looked at the chapter headings: He's just not that into you if he's not calling you, …if he's sleeping with someone else, …if he's not marrying you, and so on. And that was really the biggest inspiration we took from the book, since the book had no actual characters or plot. We thought those chapter titles could each be an inspiration for an individual story. And that's what grew into our ensemble movie.”

Kohn and Silverstein let the title be their guide throughout the writing process.

"If a guy's acting like he's not into you, he's not,” states Silverstein. "It's a simple crystallization of something that's very obvious. Greg's advice in the book is always that it doesn't matter why; it just<

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