Universal Pictures and Imagine Entertainment present EDtv, a story about instant fame, overnight success, and sharing your life with a few million of your closest friends
Universal Pictures and Imagine Entertainment
present EDtv, a story about instant fame, overnight success,
and sharing your life with a few million of your closest friends.
A new comedy directed by Ron Howard and produced by Brian Grazer
and Howard, EDtv stars Matthew McConaughey (A Time to
Kill). Jenna Elfman (TV's Dharma & Greg). Woody
Harrelson (The People vs. Larry Flynt), Sally Kirkland
(Anna), Martin Landau (The X-Files), Ellen DeGeneres
(TV's Ellen), Rob Reiner, Dennis Hopper (Hoosiers, Speed)
and Elizabeth Honey (Austin Powers: International Man of
Mystery). The film's screenplay was written by Lowell Ganz
and Babaloo Mandel (Parenthood, City Slickers), based on
Michael Poulette's 1994 French-Canadian film, Louis XIX: Roi
des Ondes (Louis 19: King of the Airwaves). The film's executive
producers are Todd Hallowell, Michel Roy and Richard Sadler, who
produced the 1994 foreign language production.
Howard also reunites with several of his key craftspeople, including
production designer Michael Corenblirh (Ransom, Apollo 13,
Mighty Joe Young), costume designer Rita Ryack
(Ransom, Casino, Wag the Dog), three-time Oscar® -winning
sound mixer David MacMillan (Apollo 13, Speed, The Right Stuff
and Academy Award-winning film editors Mike Hill and Dan Hanley
(Apollo 13, Ransom, Backdraft). Cinematographer John Schwartzman
(The Rock, Conspiracy Theor,. Armageddon) joins Howard
for the first time.
The NorthWest Broadcasting Company's flagship cable channel, True
TV, has suffered a catastrophic slide in their ratings in the
two years they have been on the air. Renowned for their documentary
programming, they have now lost ground, as program director Cynthia
Topping (DeGeneres) bluntly states, to something called The Gardening
So, in a desperate attempt to boost the station's ratings and
save her career with the network, Topping cultivates a novel idea,
a new concept in the history of broadcasting-putting one ordinary
person's life on cable TV 24 hours-a-day! Unlike the historic
PBS documentary on the Loud Family two decades ago, and totally
dissimilar to MTV's popular Real World show, Topping's
program will contain no script.. .no actors.. .no editing. Each
and every second will be true. Unscripted. Unedited. Unrehearsed.
Uninterrupted. And, unpredictable. According to Topping, America
is supposed to sit in front of their TVs and watch this person
Once network executives reluctantly okay the idea, Topping and
her staff set out to find the ideal candidate for this unprecedented
format, which could, if it fails, become a new low point in network
programming. After numerous auditions, they pluck a boyish, goofy,
thirty-something guy from San Francisco, Ed Pekurny (McConaughey).
Within a week, this unambitious video store clerk has become the
blockbuster hit of the TV season. And, as True TV's ratings soar,
the eyes of America are on one thing.. EDtv. This new media
sensation spawns fan clubs, stalkers, national headlines and even
television imitators as EDtv becomes a public obsession
and a new emblem of the American psyche.
At the outset, Ed welcomes the constant attention as he is shadowed,
wherever he goes, by a three-man video crew. Once inside his apartment,
several mounted cameras record his mundane existence. As Ed sleeps,
the network carrie
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