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NEW YORK COMES TO LIFE…LITERALLY Taking a Bite Out of the Big Apple

"The idea is that sorcerers and the ancient art of sorcery are alive and well in present-day New York City,” says director Jon Turteltaub. "It's much more entertaining to show audiences the magic in things they recognize than to create something.

"New York City is an extraordinary place,” Turteltaub continues, "and New Yorkers are so busy achieving, they often don't actually notice what is here. If you stop and look around, there are amazing things everywhere. If you walk through Manhattan one day, and instead of looking straight ahead you look up instead, you will see the most amazing architectural details on those buildings. New York is an entire universe.”

For its adoring inhabitants and millions of visitors, New York is truly a city like no other. It has, of course, been the backdrop for countless films, including, now, "The Sorcerer's Apprentice.”

"New York has everything,” says the Detroit-born producer Jerry Bruckheimer, "wonderful high rises, a fast pace, the greatest restaurants in the world, the centers of publishing and finance. It will never look as magical as it does in ‘The Sorcerer's Apprentice.'”

"This movie is a love letter to New York City,” says Montreal native Jay Baruchel. "Anyone who's spent any time in New York knows that it is truly the world's capital. In the film, when we're driving in Times Square or on Sixth Avenue in the car chase, we're actually doing it. Everybody, including my mother, has been blown away, gobsmacked and awestruck by the size, grandeur and detail. People are going to see our movie and get taken away into a New York that they recognize, but have never really seen before.”

Baruchel also got a kick out of shooting at New York University in Greenwich Village for very particular reasons. "It was amazing for me, because I'd always dreamt of going to NYU Film School and could never float the bill. So many great movies have come as a result of that institution, and it's so seared into the collective consciousness.”

"It's an incredibly photogenic city,” says London-born Alfred Molina, "and has such a dramatic presence and throbbing life. When the magic happens, it happens in a city which is magical in itself, so there's a double whammy.”

"I've never spent much time in New York before,” admits Australia-born Teresa Palmer, "but there is a magical energy there that just feels so alive and energetic. It's the sort of city where dreams really do come true, and I think the film definitely lends itself to that.”

Adds Toby Kebbell, "Although New York is so much younger than London, where I live, you can have all these amazing things going on right in front of your face, and you just brush it off, because with all of the millions of people milling about, your brain doesn't even register them.”

"The goal of this movie,” says director of photography Bojan Bazelli, who originally hails from far-off Serbia, "is to create ‘The Sorcerer's Apprentice' New York. We are not trying to particularly change the look of the city, we are embracing it, and then blending it with our own magical vision. The energy between light and dark are in almost every shot, and we used the latest technology and most creative people to give audiences a New York that's fresh, different and alive with magic.”

Of course, shooting in NYC has its challenges, including vehicular and human traffic. But filmmakers ultimately found a wide range of real locations with extraordinary history behind them. Locations spanned the city, from Times Square and Midtown Manhattan to Washington Square Park in Greenwich Village. Production designer Naomi Shohan worked her magic in Tribeca, creating the exterior of the Arcana Cabana in the 1869 Grosvenor Building on White Street. The 7th Avenue subway station<

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